Are You Sure You Need A Children’s Ministry Website?
by Dale Hudson
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Is a website worth the effort, or would you be better served pursuing a different option?
In the last 15 years, there has been a lot of time, creativity, and resources spent on stand alone Childrens Ministry websitesand rightly so. It has been a great avenue to connect with parents, provide information, register for events, and provide discipleship tools.
But in the last few years, some shifts have taken place that may cause you to reconsider having a stand-alone website for your Childrens Ministry.
Facebook.It has changed the landscape of connecting online and now its changing online marketing. Major companies are leveraging Facebook to promote their business and connect with customers.
If you have or are considering having a stand-alone Childrens Ministry website, you may want to reconsider. A Facebook page for your Childrens Ministry may be more effective. Why?
You are going where people already are, instead of asking them to come to you. Parents are already on Facebookmost of them daily. Its easier to connect with them on Facebook than at a website.
Its free.Use the budget money somewhere else.
Remember the goal is to connectnot to see how cool a website you can create. You can spend lots of resources and time creating and maintaining a great website…but if no one is going there…then what’s the point? Are the time, energy, and resources you are spending worth the return you are getting?
*You can view our Childrens Ministry Facebook page at Christ Fellowship: GK Parents. We use it to provide take home pages, upcoming events, a monthly parenting video, and more.
Church-wide online integration. Many Childrens ministries have integrated their website into the overall church page. This may be more effective. Why?
Big picture alignment. Its vital to align with the overall messaging of the church.
Less is more.Instead of sending people to a different website for each ministry, keep it inside one website and make it easy to navigate.
Leverages resources and personnel that are already available.There is probably someone already in place that maintains your church website. And they are probably more than willing to expand the Childrens Ministry part of the site. Provide them the information they need and let them run with it. Your part then shifts from maintenance to monitoring and providing current information.
*You can view our Childrens Ministry page inside our church website at www.GoChristFellowship.com. We use it to provide guest information, online registration, and more.
What are your thoughts?
Do you have a stand alone Childrens Ministry website? If so, are you getting a good return?
Is your page integrated inside the main church website? If so, does someone else maintain it?
Are you using Facebook for your Childrens Ministry? How effective is it? Are you connecting with parents through this avenue?
What direction do you see Childrens Ministry going on the web?
Dale Hudson has been on the Children’s Ministry journey for 21 years. He was recently named as one of the top twenty influencers in children’s ministry by Children’s Ministry Magazine. He is the Director of Children’s Ministries at Christ Fellowship Church in Palm Beach, Florida where he oversees the children’s ministry at the church’s five campuses. He is the co-author of Children’s Ministry in the 21st Century, Turbo Charged Children’s Ministry, and Turbo Charged Preschool Ministry. In addition, he also writes for children’s ministry leadership magazines on a regular basis and speaks at children’s ministry conferences across the country.
visit Dale at www.relevantchildrensministry.blogspot.com
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